Creating stories that break down the latest news and industry information—including live reporting and photographing the scene and celebrities at the Tony Awards' Red Carpet.

Conducting compelling interviews with prominent industry notables, celebrities, and inspiring people including, Bobby Berk, Geena Rocero, Sarah Jessica Parker, Bobbi Brown, Jonathan Adler, Joe Zee, Laura Mercier, Rachel Zoe, and more.

Partnering with influencers (paid and unpaid) to craft exclusive on-brand content. Manage social media channels and contributors for coherent brand image & voice.

Closely working with key brands to create exclusive, strategic content. Including an exceptional relationship with partners at Chanel, who agreed to let me work with an internal team to shoot and feature their product in a number of stories. The first allowance by Chanel for any retail blog to even mention their name.

Producing photo shoots and speaking with experts to write and execute lifestyle, how-to, and DIY content.

Developing partnerships and maintaining relationships with relevant contacts to achieve placements and mentions with key media outlets.

Visiting and/or researching inspiring destinations, proving helpful travel tips, and highlighting worldwide culture & style.

Food styling and photography for a weekly feature highlighting cookbook and restaurant recipes I recreate at home. Also experienced capturing behind-the-scenes snaps at a number of photo shoots and on-location coverage of events.

Location scouting, sourcing talent, managing budgets and producing photo shoots.

Producing and writing recurring stories featuring real women and trend reports on the latest in fashion and lifestyle.

Concepting and executing regularly recurring feature stories backed up by a strategy to build traffic and retain it by showcasing beautiful imagery, engaging copy and topics with wide appeal.

Writing and sourcing (or photographing) imagery to craft stories highlighting beauty trends, makeup how-tos and inspiration.