RECURRING FEATURES
Concepting and executing regularly recurring feature stories backed up by a strategy to build traffic and retain it by showcasing beautiful imagery, engaging copy and topics with wide appeal.
STRAWBERRY CROSTATA RECIPE WITH VANILLA PASTRY CREAM AND BALSAMIC REDUCTION
Ripe, sweet strawberries; rich, luscious pastry cream; syrupy balsamic; and a scoop of vanilla-bean gelato, all atop a buttery, flaky crostata shell. You’re going to want to make this summery dessert next time you have people over: it’s a showstopper. Making homemade pastry cream and dough may sound like a challenge, but it’s actually pretty easy and requires only a few ingredients. Even better, you can whip up all the components of this extremely delicious dessert four days ahead of serving, and assemble it in just a couple minutes for your guests (just save macerating the strawberries for the last minute). Serve, sit back and enjoy how popular you have now become.
For a nice touch, warm up the crostata shells in a 350°F oven for a few minutes before serving. And a really good jam can stand in for the streak of raspberry sauce, if you don’t want to make it yourself. Just warm the jar in a microwave and add a few drops of water to loosen it to a spreadable consistency; passing it through a sieve to remove any seeds is also a good idea.
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BEAUTY TIPS FROM AN EXPERT, GLAMPING AND SUMMER DRESSES (WITH POCKETS!) WITH TIFFANY LOWRY
Go ahead and just try to keep up with Tiffany Lowry. As a freelance hair and makeup artist, Tiffany juggles running between beautifying clients at her chair in a downtown spa, dishing out her encyclopedic beauty knowledge on TV, traveling as the image director for a cable sports network and oh, you know, just working on the imminent launch of her very own app—plus being a mom.
We have no idea how she managed to take a day away from it all to get gorgeous in some of our favorite summer day dresses, but we’re so glad she did. You couldn’t ask to hangout with a more energetic, enthusiastic and on-top-of-her-game human being—a woman with an irrepressible spirit who clearly loves what she does. Every single person in our crew that day came away with genius tips and beauty product recommendations; we can’t wait for that app!