JEFF POWELL
EMPLOYMENT
Ricardo Beverly Hills, Inc. · Communications Manager, September 2017–Present
• Develop and lead execution of tactical omni-channel marketing plans for RBH-owned brands with measurable success.
• Manage and/or collaborate with cross-functional teams (including marketing, social media, PR, creative, design, and sales).
• Analyze marketing trends/relevant data to provide results-oriented direction, cost-effective brand strategy, and recommendations to build awareness, engagement, and sales via exceptional content creation, production, and management.
Jeff Powell Creative Services · Owner/Editor, September 2016–Present
• Marketing consultant specialized in producing and managing top-quality content for clients and companies.
Nordstrom, Inc. · Senior Editor: Blogs and Brand Strategy, April 2014–September 2016
• Ideate, write, produce, and manage shareable on-brand content and campaigns with measured success for blog, site, and social.
• Manage robust cross-divisional editorial calendar aligned with industry trends and company initiatives.
• Partner with business and merchandising teams to understand ever-changing needs and company goals.
• Edit, manage, mentor, and train freelancers and a number of internal blog contributors to maintain brand voice and integrity.
• Produce video/photo shoots, scout locations, source talent, art direct, and manage budgets.
• Develop partnerships with brands, journalists, and influencers to collaborate and craft exclusive, mutually beneficial stories.
• Represent and serve as spokesperson both in online community and in person when traveling to events and industry gatherings.
• Create in-house style guide and blog strategy deck to present to leadership and contributors providing direction and guidance.
• Collaborate and brainstorm with social team, marketing strategy, and SEO specialists to create compelling top-quality content.
• Monitor data closely to analyze performance, hone content strategy, improve best practices, and increase traffic.
• Travel as needed to represent Nordstrom and provide on-location reportage at large company and industry events.
Nordstrom, Inc. · Copywriter: Blogs and Special Projects, November 2009–March 2014
• Write clear and engaging copy for campaigns, ads, emails, mobile, and social that adheres to established brand tone and style.
• Launch Nordstrom's blog; independently manage complete life cycle of content—from concept to execution and publication.
• Manage Nordstrom blog social media channels and community—Twitter, Facebook, Pinterest, and Instagram.
• Write (or edit contributors') stories with a keen eye on SEO, brand guidelines, and voice while adhering to tight deadlines.
• Collaborate with brand strategy team to establish and implement in-house tone, style, design, and progressive content goals.
Expedia, Inc. · Travel Writer: Asia and Australia, January 2006–October 2009
• Manage end-to-end content process—from writing to producing—for reviews and descriptions of luxury hotels and activities.
• Manage end-to-end content process—from writing to producing—for reviews and descriptions of luxury hotels and activities.
• Travel to Asia/Pacific region representing brand to meet and interview hotel/tour managers while conducting first-hand research.
• Complete high-volume change requests and targeted marketing messaging while juggling multiple daily deadlines.
• Develop and execute content- and process-enhancing goals via full-cycle project management.
• Manage and train contributors to maintain in-house voice and style as well as use internal content publishing tools.
Alaska Airlines Magazine · Editorial Intern, April–June 2004
EDUCATION
University of Washington, Seattle · 2000–2004: Bachelor of Arts, English Literature & Creative Writing
University of Hull, England · 2002–2003: International Exchange Program
RELEVANT SKILLS
• Copywriting, copyediting, blogging, content creation and management, public and media relations, Google Analytics, SEO/SEM, HTML, Photoshop, content and marketing strategy, partnership marketing, digital marketing, branding and identity, social media marketing, content production, project management, Wordpress, Shopify, Squarespace.
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